Brand Values and Identity

Brand identity is about how a business wants a brand's name, logo and other visual elements to be interoperated by consumers. The segments of the brand are created by the business itself, making brand identity the way  a business wants consumers to distinguishes its brands, not necessarily how it is actually distinguished

Brand values are things that are deemed important by a brand, the things that it stands for and it represents.

The brand identity for my music magazine will be elegant and minimalistic but will 
be young and modern to insure it attracts the target audience. I must establish a clear brand identity which will appeal to my target audience. Depending on the questionnaire feedback i will edit the layout ect to fit my target audience.

The brand values are the fact that my music magazine is original and youthful. It’s important that my target audience find my music magazine very interesting and current. My questionnaire will ask questions to see what  If my audience wants and ill try to include as much content as possibe