choices made when it comes to portraying something or someone in a mass media text. Its impossible to portray every aspect so certain features are often highlighted.
Media Audience
audience is the term used to mean the people that watch, read, buy or listen to a media product
Media Institutions
company or organisation that is accountable for a media text. The company could be accountable in may ways some examples are
- production
- regulation
- marketing
- distribution
- The Walt Disney Company
- Time Warner
- BskyB
- BBC
- ITV
Media Language
how the media produces its meaning of a story. its all about how the media interoperates a story and also how it comes across to a audience. There are 3 ways a story can come across to its audience
Dominant reading- what the creator intends
Negotiated reading- a middle ground between creators intentions and personal views
Oppositional readings- an alternative reading against the creators view
Denotation- Describing what you can see in detail
Connotation- associated or suggested meanings that photo/ images / text may have
Media Conventions- characteristics that goes into making a media form distinguishable
Genre- the type of media. conventions help us to identify the genre of the media product
e.g horror= scary, dark and grim
Media Text- a specific media product
Media Form- Type of media a text is using to communicate
e.g the sun is a newspaper
Serif font
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Includes hooks, feet and brackets
Sans Serif (sans = without)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
sans serif fonts dont have hooks, feet and brackets. block lettering. Its more youthful and modern.
Media Conventions- characteristics that goes into making a media form distinguishable
Genre- the type of media. conventions help us to identify the genre of the media product
e.g horror= scary, dark and grim
Media Text- a specific media product
Media Form- Type of media a text is using to communicate
e.g the sun is a newspaper
Serif font
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Includes hooks, feet and brackets
Sans Serif (sans = without)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
sans serif fonts dont have hooks, feet and brackets. block lettering. Its more youthful and modern.
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